Soap Market Analysis: Competitive Landscape and Key Players
The global soap market size was USD 36.61 billion in 2021 and is expected to register a revenue CAGR of 5.8% during the forecast period, according to latest analysis by Emergen Research. Market revenue growth is primarily driven by factors such as growing awareness of health and wellness concerns among people. Consumers get exposed to various germs, such as viruses and bacteria knowingly and unknowingly in public places be it commercial or residential, owing to which consumers nowadays are becoming more conscious regarding maintaining cleanliness and proper sanitization at various places, such as homes, restaurants, and hotels, which is another factor driving market revenue growth. Also, governments across various countries have framed certain guidelines and have taken initiatives towards maintenance of personal hygiene in public places, such as toilets and restaurants, to restrict spread of health-related infections. Hence, manufacturers are coming up with various anti-bacterial...